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Celebrating 400 years of Indo-Danish connections

18.05.2020  13:40

Joint press release

‘Forward Together’: The Indo-Danish jubilee presents an incredible opportunity to celebrate what has been achieved so far and how both countries can move forward together with the ambition of establishing a Green Strategic Partnership to create a sustainable future.

The Royal Danish Embassy in New Delhi together with the Danish Cultural Institute in India are proud to launch a logo celebrating 400 years of togetherness between our countries. On 19 November 1620, an agreement was reached between the local Nayak (King) in Thanjavur and the Danish King Christian 4th for the lease of land in the South Indian town of Tharangambadi, or Tranquebar as the Danes would call it, in present day Tamil Nadu. 1620, thus marks the starting point of 400 years of mutual exchange, collaboration and inspiration. 

The logo is created by the Danish designer, Elias Stenalt Werner and it draws inspiration from typographic traditions in Tranquebar, where the first book in Tamil was printed. Together with Indian typeface designers, Elias has visited Tranquebar to do research. Later this year, the plan is to launch a new typeface in Western and Tamil characters to commemorate and celebrate the tradition of printing, communication and education, which is part of the legacy for both Tranquebar and the other Danish settlement, Serampore, North of Kolkata.

The tagline Forward Together is part of the logo and it symbolizes the commitment of the Danish Government to further strengthen ties with India in relation to green growth. The Danish Government has set an ambitious target of reducing CO2 emissions by 70% by 2030 and the Danish Embassy in New Delhi has been selected as a Climate Frontrunner.

Throughout 2020, a number of Indo-Danish events, programmes and meetings will take place to highlight our shared history and our increasingly shared future. The celebrations and related events will be anchored on four pillars, namely politics, trade, research & innovation, and culture, and will contribute to further strengthen the Indo-Danish bilateral relations. Both countries share many values and have common goals. The Indo-Danish jubilee therefore presents an incredible opportunity to celebrate what has been achieved so far and how both countries can move forward together with the aim of establishing a Green Strategic Partnership to create a sustainable future.

Historical facts:

From the trade station in Tranquebar, the first book in Tamil was printed and published, and from the trade station in Serampore, many Indian languages was printed and published for the first time as well as the first Indian language newspaper. In Serampore, the Danes established one of the first universities in Asia and in Tamil Nadu, a collaboration between the trade station in Tranquebar and locals laid the foundation for the strong tradition for girl schools in the area.

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